Business consultant, coach, and granddaughter of heart failure (HF) survivor Erica Noelle Duncan calls for the wider adoption of the appropriate standard of care for African Americans with heart failure in a recent article in The Huffington Post. She explains how Bidil – a combination drug which has been proven to be tremendously effective for the African-American population – was successful in treating her grandmother and has since motivated her to promote the widespread use of the medication. Duncan writes, "Just as heart disease seems to disproportionately affect black individuals, doctors have an obligation to use whatever treatment has been scientifically proven to be most effective for black individuals."